B U I L D I N G  A  B E T T E R  C O M M U N I T Y  


SoWhat is a design oriented brand that came into existence with the idea of elevating performance clothing, using downright drool-worthy prints. Our team of designers work endlessly to bring you the most delectable print capsules of the season on well constructed, highly functional & comfortable styles that are made of ethically sourced premium quality fabrics.

Our products are manufactured in USA, Mexico, Columbia, India, Taiwan & China.

Garment manufacturing factories based in developing countries form the backbone of the majority of fast fashion brands & marketplaces. Cheap production rates in more cases than not translate into inequitable rates for artisans, exploitation of skilled & unskilled labour, work shifts exceeding 12 hours, lack of healthcare and other basic facilities.

Female artisans are further disadvantaged, courtesy gender-based wage gaps, lack of sanitation facilities, menstrual & maternity care.

5% of all our sales go towards supporting female artisans in South Asian countries - creating skill development, healthcare & educational facilities and identifying job opportunities within the industry for them.